Digital marketing to create 1.5 lakh jobs : http://goo.gl/b0GoM6
Digital Marketing or in simple language marketing products & services on the internet. Log on to any job search site and look out for marketing jobs, chances are that out of 10 new jobs posted - 6 would be for digital marketing / SEO specialist / Social media specialist and many other profiles related to web marketing.
Critics would say that this is a fad or this is another internet bubble which would burst sooner or later, however gone are the days when people use to feel scared to use their credit cards over the internet, gone are the days when e-shopping was only constrained to buying railway tickets on irctc.com, within a short span of time e-commerce brands like flipkart, snapdeal, myntra and big basket etc.have a become a force to reckon with. Indian youth and price sensitive Indian customers have a given them a green signal to capture the retail landscape. Few years back we remember witnessing Big Bazar ads on Independence day, but check out last few days newspapers and you will witness a big fight for ad space and excellent offers from likes of flipkart, snapdeal and other e-commerce young guns. Indian marketing professionals are not ready for this new war landscape and especially the ones at middle management level who have to face the challenge from both the professionals in secured positions at the top end and the young force entering with new skills, hence its time for them to start thinking about the upcoming challenge and try to get the digital edge with new learning.
