Brand Launch - Garnier Launches "Garnier Men Acnofight Facewash"

Female grooming market has always been the main target for leading cosmetic brands in India, however with rise in disposable income and an increasing  awareness of their health and skin regimen among Indian men, male grooming industry has attracted a lot of attention from the cosmetic companies.

As a result we can see many male grooming products being launched in the recent past. The current launch of Garnier Men - AcnoFight Facewash last month is an addition to the growing list of male cosmetic products. 

This month Garnier Men has introduced its first anti-pimple face wash for men – ACNOFIGHT. In continuation of its association with Bollywood this time Garnier Men have taken on board Sushant Singh Rajput. He will endorse AcnoFight which promises to fight the six signs of pimples and provide pure and smooth skin. 

Garnier Men AcnoFight unique offering is first of its kind 6 in 1 pimple clearing property that
visibly fights six signs of pimples, available at Rs 170 (100 gm) and Rs 85 (50 gm).    

Brand Garnier which belongs to L'OREAL India has launched a well crafted 360 degree marketing campaign to launch the new product.

The concept promoted in the communication is Sushant representing the brand as a "fighter" who will beat the six signs of pimples. 

TVC: 

Outdoor:

Print:

Social Media :

(source : Garnier Men Facebook page)

PR:  

http://www.newswala.com/Business-News

http://www.adgully.com

http://www.indianexpress.com/news/

Product Placement:

On Screen : Big Boss 7 featured a task based on the product wherein participants have to 

punch a boxing bag suspended on a trail and the points to be calculated from 1 to 6 based 

on the distance traveled by the bag. 

BTL: 

Snapshot of BTL activities from Indonesia launch. (Expected similar on ground events in India) 

Earlier in the year (May,13) we saw Nivea introducing its skin care face wash endorsed by Arjun Rampal. 

Other major offerings in the category are Fiama Di wills, Lakme, Nivea, Aloe Veda, Vaseline, Himalaya, Ponds, Dove, Lotus, Park Avenue and Gillette. The category is growing and we can see many more brands coming in, but Garnier has put up their best show to bring the product high in the evoked set, now the next front of the battle lies at the retail point where products in this category fight for shelf space and visibility at mom & pop stores, medical shops, online sites and organized retail stores across the country. Watch out for the space when we observe and bring the activties taking place at point of sale.